Business France at Davos: a showcase for France

Muriel Pénicaud, Ambassador for International Investment and CEO of Business France, is part of the French delegation at the 2015 World Economic Forum to promote the country as an investment location.


Boosting the economy’s competitiveness


davos forum


Since May 2012, the French government has adopted numerous measures to improve France’s business environment and boost the economy’s competitiveness. Particular focus has been placed on simplifying administrative formalities and regulations, reducing production costs and driving the French economy’s shift upmarket to stimulate growth and employment.


Business France: ambassadors for France’s attractiveness


France has a global outlook, is reasserting its position as a major player in the European market, and is eager to highlight its unique attributes in terms of creativity and innovation.


At Davos, various Ministers and Muriel Pénicaud are to spend their time to listening to foreign investors and extolling France’s virtues, as well as underlining the efforts made to enhance the attractiveness of the French economy.